Google / SEO HTML title tag character limit
The Google / SEO html title tag limit is 60 characters.
Check your text against the Page Title Tag limit
About the Google / SEO character limit
Google displays approximately 50–60 characters of a page title in search results before truncating with ellipsis. Titles under 60 characters are almost never truncated. Desktop and mobile search show slightly different widths — 60 characters is a safe limit for both.
Tips for writing within the Google / SEO limit
- Keep titles under 60 characters to prevent truncation in most search results.
- Put the most important keyword near the beginning of the title.
- Include your brand name at the end, separated by a dash or pipe: "Keyword — Brand".
- Google may rewrite titles that are too long, too short, stuffed with keywords, or that don't match the page content.
Why character limits exist
Character limits serve different purposes across platforms. On Twitter / X, the 280- character limit encourages concise communication and keeps the timeline scannable. On SMS, the 160-character limit is a technical constraint from the GSM protocol dating back to 1985. For SEO fields like meta descriptions and page titles, limits reflect the physical pixel width of Google's search result snippets — not a character count enforced by Google, but a practical constraint for avoiding truncation.
Need to check character counts across all platforms at once? Use the full character counter →
Frequently asked questions
What is the Google / SEO html title tag character limit?
The Google / SEO html title tag limit is 60 characters. Keep titles under 60 characters to prevent truncation in most search results.
Does the Google / SEO html title tag limit include spaces?
Yes. Spaces count as characters toward the 60-character limit on Google / SEO, the same as letters and punctuation.
What happens if I exceed the Google / SEO character limit?
Google / SEO will prevent you from posting or saving if you exceed the 60-character limit. The character counter in the platform's editor turns red when you approach or hit the limit.
Do emojis count as characters on Google / SEO?
Yes, emojis count as characters. Most emoji use 1–2 characters of your limit depending on the platform's encoding. Check the live counter above as you type — it shows the exact count as Google / SEO would see it.